Counterfeit pills look just like real prescription pills, but labratory testing indicates that 7 out of every 10 pills seized by the DEA contain a potentially lethal dose of fentanyl.

It only takes one. Talk about it. Save a life. Need help? Call 211. Learn more at ItOnlyTakesOneVA.com

First Lady of Virginia Suzanne Youngkin and Attorney General Jason Miyares launched a fentanyl awareness campaign, It Only Takes One, at the Fralin Biomedical Research Institute in Roanoke, VA on January 30, 2024.

It’s a partnership that also brings in initiatives from the Virginia Department of Health, the Virginia Foundation for Healthy Youth and the Attorney General’s One Pill Can Kill Virginia campaign.

The campaign strives to warn parents and caregivers that “It only takes one.” One bad decision, one counterfeit pill, can cost a life. With an average of five Virginians dying from fentanyl poisoning every day, it has become the leading cause of unnatural death in the Commonwealth.

“Our teens and college-aged kids often don’t realize that one pill can kill unless a friend or loved one is impacted by fentanyl,” said Attorney General Jason Miyares. “Educating parents, teachers, and friends about the threat is a simple but powerful way to fight fentanyl before it ever has a chance to harm our loved ones.”

For more information and additional resources, visit ItOnlyTakesOneVA.com.